Noticed a growing market for portable MP3 players, Apple has released the original iPod in late 2001, and was soon destined to become a great success. It was exactly what they wanted .. It was a simple interface, was a big storage capacity, and it was very interesting and recognizable. It is only compatible with Apple's Macintosh, but very limited, their opportunities to gain.
The iPod has the end of disc sales of Apple Macintosh, however, since a smallThe percentage of people actually migrating to the Macintosh computer, just because they have used an iPod. It has not been sufficient to cause a turnover of up, even if the drive iPod, Apple needed a bigger market, which requires the Windows market, which (and is) much larger than was the Macintosh market.
In 2003, Apple introduced a new iPod with iTunes, Macintosh and Windows systems are compatible, it came. It was then that the real explosion of sales area that could be used for many more peoplewith the Windows platform.
The key to the success of iPod
Easy to use interface – Apple's iPod is an extremely simple, just a few seconds, the use of having the ability to deal with them. Large capacity – the current regular iPod with a 30 or 60 gigabytes of storage capacity of 30 gigabytes of about 6000 songs. Even the smaller versions have a capacity greater than normal. And 'visually attractive – you lookvery sexy, attractive to almost everyone and is now very evident. compatibility with Windows and Mac – if they are passed to the Windows market, may reach more than triple its market, literally, that someone had a computer,
They are sharing the things that really dominated the Apple iPod mobile MP3 player market to over 70% of the market. Apple has never been easier to dominate the market with a product, but are stillnew products at an alarming rate, each of which do very well.
iPod Mini – This was the first Apple iPod spin-off, trying to appeal to a younger market, the first that come in various colors, and was much smaller than the original iPod. It was not so great a capacity as the original, but still big enough to hold many songs. IPod nano – Apple pulled the Mini, and comes with the Nano, which stillsmaller than the Mini, about half a centimeter thick. The Nano has brought to market has exploded with him is extremely small and has a capacity of 1, 2 pm to 4 gigabytes. IPod Video – This was a replacement for the iPod base and the latest addition to the iPod family of products . iPod not only plays songs like the original, but it plays video files as well, and have pushed the capacity of 30 and 60 gigabytes. iPod Shuffle – iPod Shuffleis the first attempt by Apple to the flash drive market, as all their other products are spinning disks. Shuffle replaces the user interface with few buttons and is proud of shuffle "feature", after the name. And 'the smallest of the iPod line, the size of a USB storage device, and has a capacity of 512 megabytes and 1 gigabyte and appealed to those who do not need much space and want something very small.
The iPod has created a number of other Markets and businesses to implement sound support iPod connector in creating car audio and pockets for iPod and other clothing companies, creating a third party company tons of iPod accessories such as bags, protective sleeves, docking station, the list could continue indefinitely.
No wonder why the iPod dominates the market with sophisticated marketing strategies of Apple's highly functional and attractive appearance of their products is determined by the iPod dominates the MP3 –> Market Player for some time.